The internet is a useful tool for finding family activities, offers, deals and events which can be featured in the magazine. It can be refined to area-specific results, or those which are national. Since discovering this, I have taken note that I may need to consider whether my magazine will be regional or national, as these have very different approaches. Below I have noted some pros and cons which have come to mind.
Regional magazine:
- More specific events, that ALL readers should be able to travel to
- Deals and offers relevant to ALL readers
- Wording/slang specific to regions, more relatable articles
- Writer's personal knowledge of region
- Less costly to print and distribute, less units needed.
- Less potential profit due to restricted market
National magazine:
- Must pick-and-choose events to showcase, regardless of location
- Must pick-and-choose deals and offers, regardless of location
- More costly to print and distribute nationwide
- More research and higher production costs per edition
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| http://www.dayoutwiththekids.co.uk/ |
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